The analysis of possible approaches to development of strategy of development of the versatile company is lead. It is shown, that the basic maintenance of strategy is diversification . Vision of its strategy is reflected In an example of the enterprise of the high technology mechanical engineering in a direction of increase of efficiency of not profile kinds of activity. Deterrents of each direction are revealed and tools of the decision of these problems in a format of regional industrial policy are designated.

Factors of technical reequipment of the mechanical engineering enterprises are allocated. Business diagnostics of one of the largest Russian manufacturers of the metal-cutting tools, accessories, the supplier of modern high-tech machine tools, equipment and efficient technologies in the Russian Federation – The Ural Machine-building Corporation «Pumori-SIZ» is conducted. A method of assessing the market value of the company, which feature is the use of combined (cost-income) approach is developed.