This paper reviews such feature of regional socio-oriented institutional policy formation as demand for increased attention to social innovations, to scale, sources and impact of social investing. The institute of informational services is studied. The importance of interaction between the center of the Federation and the formation of regional policy, as well as the need to examine the social and economic innovations, methods and results of the use of innovations in the social, economic, financial, environmental and other spheres of the considered local area is emphasized. It is also important not to lose sight of the uniqueness of each individual local industrial area and its particular history, i.e. socio-economic innovation should not be the result of speculative and distanced from real life projects, and should represent an organic combination of innovations and traditions, socio-economic innovations should be targeted and "tied" to the specific conditions of the local area.

The consideration in this paper is given to innovative model of development of traditionally industrial territories. We emphasize the following basic approaches to the employment of innovative potential of territories: diversification and restructuring of local economy, integration and disintegration of life-sustaining activity of neighboring territories, progressive economic advance, as well as simultaneous combination of several approaches (mixed model). Progressive model of development is sufficiently popular and is related tothe increasing already existing potential of territories. In practice,it doesn’t generally suppose essential changes in sectoral structure of local economy and means developing existing productions and spheres of activity of territory. Mixed model of structural transformations is characterized through the fact, that it supposes simultaneous use of different elements from the models counted. It allows: firstly, to adopt in a bigger extent a complex of measures to conditions of certain territory; secondly, to take into account a broader range of exogenous and endogenous factors; thirdly, to raise the effectiveness of the program of structural transformations being realized.