The purpose of this paper is to identify major trends in the market of food commodities and the development of measures to improve production and marketing of food industry enterprises of Yekaterinburg. The paper presents an analysis of food products market of Yekaterinburg, economic performance indicators and measures to optimize the product portfolio of the food industry for 2004 and 2010 are examined. In the studied period, an overfulfilment of the plan for the production of bio-products enriched with micronutrients and vitamins, including for children and pre-school institutions and also for people with various diseases was noticed. The estimation of the work results to improve the quality of food in the consumer market of the city and re-equipment of enterprises of food industry was made. The basic problems of market development of food products in a metropolis are revealed. Basing on the results of the study, directions for further development of this industry are suggested.

A public catering system is one of the most perspective fields of the Russian economy for the last years. However, the positive dynamics of this field development is featured with competition strengthening in the market. The research of the public catering domestic companies competitiveness gets a special urgency in the modern conditions of Russia active integration in the world economy. The purpose of this paper is the review of a current situation and the tendencies definition of public catering market development of Yekaterinburg. During the research, next methods have been used: gathering and analysis of secondary information, system analysis, comparison method, monographic method, and statistical method. In the paper, the analysis of public catering market development at federal, regional and local levels is presented. The basic problems are revealed, and further development directions of the field in Yekaterinburg are offered. Research has shown that public catering market development occurs within the limits of the all-Russian tendencies: decrease in expenses for food in public catering companies; non-uniform distribution of public catering companies to the city territories; high degree of services analogousness. Working out of further development of Yekaterinburg public catering is offered by using marketing.