The most important principles underlying formation of the effective social oriented mechanism of realization of regional employment policy of the population, taking into account global changes of internal and external conditions of social and economic development of regions are formulated and proved in the clause. The problem of regional management authorities coordination under the decision of priority directions of policy of employment is considered.

In this paper the place and a role of university in regional social and economic development reveal. External functions, the purposes and problems of regional university, and also the requirement to an orientation of its development are certain. The role of university is considered at its occurrence in segments. As the form of interaction the method of «joint projects», assuming definition of crossing of interests of the given group of partners and structures is offered.

In article problems of increase of wages as one of the major factors of formation of effective employment of the population and social and economic development of region are considered.

The article deals with increasing immigration in Sverdlovsk region during the period of formation of market economy. The authors characterize modern migratory processes and analyze state migratory policy. The causes and consequences of the inflow of foreign labor force in the situation of current economic crisis are determined.

Socio-demographic factors of the labor potential of the municipality in terms of reproductive approach are considered. The author gives definition of labour potential of the municipality as an open system of reproduction abilities of various socio-demographic groups to create economic benefits established in the territory of the municipality and independent of external and internal socio-economic factors that determine the functioning of the municipality. Fertility, mortality, education, unemployment, employment, level of injury and migration are reviewed as the factors of labour potential formation of the municipality. In addition, this paper examines the approaches which to some extent contribute to the understanding of processes affecting the development of labour potential, namely, functional and reproductive approaches. Some results of research on the socio-demographic conditions of formation of the labour potential of Miass and Zlatoust districts of Chelyabinsk region are also presented, based on which we can conclude that mutual adjustment of demographic and social spheres is the only way to harmonize the interests of all stakeholders in the way of progressive development of these municipalities and strengthening their competitive positions in the region.